Students’ Navigation of Multiple Selves within Risky Alcohol Consumption Contest: A Danger Signal to COOU Capacity Building

  • Obikeze Chinedum O. Department of Marketing, Chukwuemeka Odumegwu Ojukwu University Igbariam, Anambra State, Nigeria
Keywords: Anambra State University, alcohol consumption and academic environment


This study on alcohol consumption by students in Anambra State University is aimed at exploring the rationale and the risk associated with alcohol consumption contest in an academic environment especially during official hours of the day. Survey method of research design was adopted, whereas literature survey, observation and the questionnaire were proportionately employed to source data from both primary and secondary sources. A convenient sample of 1150 was drawn. Generated data were presented in tables and analyzed with percentile method, and factor analysis. It was revealed that students’ heavy alcohol consumption is for belongingness (social acceptance) and show-off in the main. The study also found significant relationship between heavy alcohol consumption and risk behaviours, such as poor academic performance, loose life styles and cult engagements. It was therefore recommended that Chukwuemeka Odumegwu Ojukwu University with all other Nigerian universities should promulgate necessary laws stopping the sale and consumption of alcohol on the campuses between 06.00 am and 06.00pm daily or forbid it out rightly; all strategic promotional offers of free drinks and the like should be banned in and around academic institutions of higher learning; COOU in particular should partner with corporate and private individuals to provide adequate hostel accommodation for all students, this will help to check-mate and curtail students’ excesses in all respects; and that the staff especially the teaching staff should be the role model they supposed to be to the students.


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How to Cite
Chinedum O., O. (2018, April 6). Students’ Navigation of Multiple Selves within Risky Alcohol Consumption Contest: A Danger Signal to COOU Capacity Building. African Journal of Education,Science and Technology, 3(4), pp 104-111. Retrieved from