Effect of Logistic Service Reliability Capability on Performance of Manufacturing Firms: The Moderating Role of Supply Chain Linkages

  • E. Kimitei Department of Marketing & Logistics, Moi University, Kenya
  • J. Chepkwony Department of Marketing & Logistics, Moi University, Kenya
  • C. Lagat Department of Marketing & Logistics, Moi University, Kenya
  • D. Koskei Department of Management Science, Moi University, Kenya
Keywords: Performance; Logistic Capabilities; Logistic Service Reliability Capability; Supply Chain Linkages


Business organizations striving to improve their performance rely on several capabilities including logistic service reliability capability. However, there is also a need to understand how external variables may moderate the effect of logistic capabilities and performance. This study evaluated the moderating effect of supply chain linkages on the relationship between logistic service reliability capability and firm performance of manufacturing firms in Kenya. The study anchored on explanatory research design. A sample size of 442 firms was selected using stratified and simple random sampling approaches. The study established that logistic service reliability capability positively and significantly affects firm performance, subject to moderation by supply chain linkages. For the design of management system in a firm, there is need to integrate and improve the overall effects of logistic service reliability capability by incorporating supply chain linkages in the model. There is need for firm managers to understand and find ways to effectively manage the interactions between logistic service reliability capability and supply chain linkages in order to improve performance and meet the customer requirements satisfactorily. In many manufacturing firms especially in developing countries such interactions are rarely studied.


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How to Cite
Kimitei, E., Chepkwony, J., Lagat, C., & Koskei, D. (2019, December 23). Effect of Logistic Service Reliability Capability on Performance of Manufacturing Firms: The Moderating Role of Supply Chain Linkages. African Journal of Education,Science and Technology, 5(3), Pg 145-159. Retrieved from http://ajest.info/index.php/ajest/article/view/403