Effects of Generation Y Employees’ Work Values on their job Tenure in Selected Star Rated Hotels in Kenya

  • Brendah Uluma Moi University, P.O Box 3900-30100, Eldoret
  • Noah Sitati Wildlife Species Expert World Wildlife Fund Tanzania, , P.O. Box 63117| Plot 252, Kiko Street, Mikocheni, Off Mwai Kibaki Rd, Tanzania
  • Beatrice Imbaya School of Tourism, Hospitality and Events Management, P.O. Box 3900-30100, Eldoret
Keywords: Generation Y (Millenials), work values, job tenure

Abstract

Millenials are reputed to be fickle for their jobs but few studies have reported on the relationship between their work values and attitudes to work and their employment tenure in the hotel industry.  In this study, the objective was to determine Generation Y employees’ work values that determine their tenure in selected star rated hotels in Kenya.  An explanatory research design informed the study. The sample consisted of 264 Millenials selected by stratified random sampling. Descriptive (frequency distributions and percentages) as well as inferential statistics (Multiple Regression Analysis). The P-value indicate a significant relationship between work values (β = 0.275, p=0.00) and tenure of Generation Y. The study recommends that Gen Y employees should be given challenging tasks and opportunities to be creative when handling guests in the hotel to improve their tenure. 

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Published
2019-09-17
How to Cite
Uluma, B., Sitati, N., & Imbaya, B. (2019, September 17). Effects of Generation Y Employees’ Work Values on their job Tenure in Selected Star Rated Hotels in Kenya. African Journal of Education,Science and Technology, 5(2), Pg 129-140. Retrieved from http://ajest.info/index.php/ajest/article/view/360
Section
Articles