Effects of Generation Y Employees’ Work Values on their job Tenure in Selected Star Rated Hotels in Kenya

  • Brendah Uluma Moi University, P.O Box 3900-30100, Eldoret
  • Noah Sitati Wildlife Species Expert World Wildlife Fund Tanzania, , P.O. Box 63117| Plot 252, Kiko Street, Mikocheni, Off Mwai Kibaki Rd, Tanzania
  • Beatrice Imbaya School of Tourism, Hospitality and Events Management, P.O. Box 3900-30100, Eldoret
Keywords: Generation Y (Millenials), work values, job tenure


Millenials are reputed to be fickle for their jobs but few studies have reported on the relationship between their work values and attitudes to work and their employment tenure in the hotel industry.  In this study, the objective was to determine Generation Y employees’ work values that determine their tenure in selected star rated hotels in Kenya.  An explanatory research design informed the study. The sample consisted of 264 Millenials selected by stratified random sampling. Descriptive (frequency distributions and percentages) as well as inferential statistics (Multiple Regression Analysis). The P-value indicate a significant relationship between work values (β = 0.275, p=0.00) and tenure of Generation Y. The study recommends that Gen Y employees should be given challenging tasks and opportunities to be creative when handling guests in the hotel to improve their tenure. 


Allison, S. (2013). Employment and the Millennials. Youth Studies Australia, 32, 81 84.

Atta-Ankomah, R.(2014). China's Presence in Developing Countries' Technology Basket: The Case of Furniture Manufacturing in Kenya. PhD thesis The Open University, UK.

Bartley, S.J., P.G. Ladd, M.L. Morris. Managing the Multigenerational Workplace: Answers for Managers and Trainers // CUPA-HR Journal, 2007. íʋ58 (1). – pp. 28-34.

Benson, J. & Brown, M. (2011). “Generational Differences at Work: Do They Matter?” International Journal of Human Resource Management 22(9): 1843–1865.

Bergiel, E.B., Nguyen, V.Q., Clenney, B.F., and Taylor, G.S. (2009). Human resources practices, job embeddedness and intention to quit. Management Research News, 32(3), 205–219. http://dx.doi.org/10.1108/01409170910943084

Broadbridge, A.M., Maxwell, G. A., & Ogden, S.M. (2007). Students’ view of retail employment: Key findings from Generations Ys. Internationa Journal of Retail & Distribution Management, 35(12), 982–992.

Brown, E. A.Thomas, N. J., & Bosselman, R. H. (2015). Are they leaving or staying: A qualitative analysis of turnover issues for Generation Y hospitality employees with a hospitality education. International Journal of Hospitality Management, 46, 130 137. Doi:10.1016/j.ijhm.2015.01.011

Bureau of Labor Statistics, (2013) “Employment Projections, 2014–2024.”

Chi, C. G. Q., & Karadag, E. (2013). Generational differencesin work values and attitudes among frontline and service contact employees. International Journal of Hospitality Management, 32, 40-48. doi:10.1016/j.ijhm.2012.04.002

Chumba, G.J. & Gachunga, H. (2016). Effect of Organizational Factors on Retention of Generation Y Employees in Parastatals: A Case of Kenya Revenue Authority. The Strategic Journal of Business & Change Management, 4 (48): 905-923

D'Amato, A., & Herzfeldt, R. (2008). Learning Orientation, Organizational Commitment and Talent Retention across Generations: A Study of European Managers. Journal of Managerial Psychology 23 (8): 929–953

De Cooman, R. & Dries, N. (2012). Attracting the Generation Y: How work values predict organizational attraction in graduating students in Belgium. In: Eddy Ng, Sean T. Lyons, 28

Deloitte, (2016). The 2016 Deloitte Millennial Survey. Winning over the next generation of leaders

Fan, P. (2018). Person–organization fit, work–family balance, and work attitude: The moderated mediating effect of supervisor support. Social Behavior and Personality: An international journal, 46, 995-1010.

Guilding, C., Lamminmaki, D., & McManus, L. (2014). Staff turnover costs: In search of
Accountability. International Journal of Hospitality Management, 36, 231-243.

Gursoy, D., Chi, C. G. Q., & Karadag, E. (2012). Generational differences in work values and attitudes among frontline and service contact employees. International Journal of Hospitality Management, 32, 40-48. doi:10.1016/j.ijhm.2012.04.002.

Gursoy, D., Maier, T.A., & Chi, C.G. (2008). Generational differences: An examination of work values and generational gaps in the hospitality workforce. International Journal of Hospitality Management, 27(3): 448–458.

Hattke, F. & Znanewitz, J. (2017). Retaining employees – A study on work values of the millennial generation. Working Paper.

Heineman III HG, Judge TA, Heneman RL (2014). Staffing Organizations. New York: McGraw Hill Irwin.

Henry, A. (2006). The Who What and Y of generation WhY? Sydney, Australia: AH Revelations Pty.

Herzberg, F., Mausner, B., Bloch Snyderman, B. (2010).The Motivation to Work, first published in 1959: Transaction Publishers.

Hewlett, S., Sherbin, L. Sumberg, K. (2009). “How Gen Y and Boomers Will Reshape Your Agenda.” Harvard Business Review (July/August): 121–126.

Hulett, KJ2006, „They are here to replace us: recruiting and retaining millennials‟, Journal of Financial Planning, pp. 17.

Kultalahti, S., & Viitala, L. V. (2014). Sufficient challenges and a weekend ahead – Generation Y describing motivation at work. Journal of Organizational Change Management, 27(4), 569-582.

Kuria, S., Ondigi, A. & Wanderi, P.M. (2011). Assessment of Causes of Labour Turnover in Three and Five Star-Rated Hotels in Kenya. International Journal of Business and Social Science, 3(15):311.

Lee, X., Yang, B & Li, W (2017). The influence factors of job satisfaction and its relationship with turnover intention: Taking early-career employees as an example. anales de psicología, 2017, 33(3)

McCrindle, R. (2008) Absenteeism and turnover of hospitality employees. JAI Press, Greenwich, CT.

Meier, J & Crocker, M. (2010). Generation Y in the workforce: Managerial challenges. The Journal of Human Resource and Adult Learning. 6. 68-78.

Mosadeghrad, A.M. (2013). Quality of Working Life: An Antecedent to Employee Turnover Intention. International Journal of Health Policy and Management,1 (1), 43-50.

Mwilu, J.M. (2016). Factors influencing employee turnover in the hotel industry in Machakos town, Machakos County (Master’s Thesis). South Eastern Kenya University.

Noordzij, M., Tripepi, G., Dekker, F., Zoccali, C., Tanck, M. and Jager, K. (2010). Sample size calculations: basic principles and common pitfalls. Nephrol Dial Transplant, 25: 1388-1393.

Oso, W. Y. & Onen, D. (2008). A General Guide to Writing Research Proposal and Report: A Handbook for Beginning Researchers (2nd Ed). Kampala: Makerere University Printery.

Park, J., & Gursoy, D. (2011), "Generation effects on work engagement among U.S. hotel employees", International journal of Hospitality Management, Vol. 31 No. 4, pp. 1195- 1202. doi: 10.1016/j.ijhm.2012.02.007.

Rosa, N. B., & Hastings, S. O. (2016). “Texting in their pockets”: Millennials andrule violations in the hospitality industry. Journal of Hospitality and Tourism Management, 29, 33-40. doi:10.1016/j.jhtm.2016.06.002.

Rowley, G & Purcell, K. (2001). 'As cooks go, she went': Is labour churn inevitable? International Journal of Hospitality Management.

Sankey, K. S., & Machin, M. A. (2014). Employee participation in non‐mandatory professional development–the role of core proactive motivation processes. International Journal of Training and Development, 18(4), 241-255.

Sujansky, J. & Ferri-Reed. (2009). Keeping the Millennials: Why companies are losing billions in turnover to this generation – and what to do about it. Hoboken, NJ: John Wiley & Sons.

Tubey, R., Kurgat, A. & Rotich, K.J. (2015). Employment Expectations among Generation Y Employees in Kenya A Case of 4th Year Finalists, Moi University. International Journal of Economics, Commerce and Management, 3(1).

Van der Vegt, G., Bunderson, S. and Kuipers, B. (2010) Why Turnover Matters in Self-Managing Work Teams: Learning, Social Integration, and Task Flexibility. Journal of Management, 36 (5), 1168-1191.

Wang, C., Chen, M., Hyde, B., & Hsieh, L. (2010). Chinese employees’ work values and turnover intentions in multinational companies: The mediating effect of pay satisfaction. Social Behavior and Personality: An international journal,38, 871-894.

WTTC (World Travel and Tourism Council) 2016 report on Africa -http://www.wttc.org/-/media/files/reports/economic-impact-research/regions-2016/africa2016.pdf

WTTC (World Travel and Tourism Council) (2017). Travel and Tourism: economic impact 2017, Kenya. Retrieved 20th December, 2017 from https://www.wttc.org

Zopiatis, A., Kapardis, M. K. Varnavas, A. & Pavlou, I. (2011). "Generational Differences in the Hospitality Industry: An issue of concern?" International CHRIE Conference.
How to Cite
Uluma, B., Sitati, N., & Imbaya, B. (2019, September 17). Effects of Generation Y Employees’ Work Values on their job Tenure in Selected Star Rated Hotels in Kenya. African Journal of Education,Science and Technology, 5(2), Pg 129-140. Retrieved from http://ajest.info/index.php/ajest/article/view/360