The Role of Facebook, Digital Language and Communication in Social Development

  • Bernard Toboso Mahero Moi University, P.O. Box. 3900 30100 Eldoret.
Keywords: Development, Facebook, Digital Language, Communication

Abstract

This paper explores the role of Facebook, digital language and communication partnership in social development. Internet offers us the chance to not only create and publish content but also to access and consume media information, therefore fostering a space of full participation, engagement and self-expression. With the development of social networks like face book and twitter, people can participate in cyberspace in a variety of ways ranging from keeping in touch with friends and developing new contacts to sharing content and exploring self expression. In sharing content, people have posted on face book, articles that have shaped the political, social and economic life of Kenyans both positively and negatively. Positively because companies, both national and multinational, have turned to the face book and other social media in order to reach millions of face book users. Individuals and the civil society have also used the social media, not only to enhance political awareness and campaign against political malpractices, but also to keep the political class regularly evaluated. Politicians too have used the face book as an avenue of reaching out to supporters and potential supporters during electoral campaigns. In performing these roles, face book does not work in isolation. It works in collaboration with language and communication. This paper unravels collaboration between Facebook, digital language and communication in enhancing social development. The paper argues that Facebook as a social technological too relies on language for successful communication to take place. It argues that Facebook communication can not take place without language, a fact that makes Facebook and language partners in communication. It is this communication that brings about social development. It argues that this partnership plays an important role in bringing about change in education, health and information dissemination.

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Published
2018-09-28
How to Cite
Mahero, B. (2018, September 28). The Role of Facebook, Digital Language and Communication in Social Development. African Journal of Education,Science and Technology, 2(2), pp 183-195. Retrieved from http://ajest.info/index.php/ajest/article/view/296
Section
Articles